Fleets are currently at a disadvantage when it comes to booking loads that grow margins as the market continues to confront carriers with low spot rates and rising operational costs. Strong connections between brokers and freight forwarder services are always important in the trucking industry, but they are especially important during times of adversity.

It’s easy to see why, according to new Trucker Tools COO Rohit Bezewada, margin improvement is a primary focus for both carriers and brokers right now. With carrier and broker marketplaces like Trucker Tools, freight services in California can now find a middle ground where they can easily post and locate loads that need to be picked up by available carriers.

We at STPW, Inc., a freight broker in Maywood, California, see the advantage of having a technologically advanced middle ground for brokers and carriers to meet and do business.

“As capacity becomes more available, carriers are becoming more involved with the digital technologies they have used in recent years to discover and book loads,” Bezewada added. “Furthermore, measures like load tracking are crucial during a carrier-favored market, but are table stakes and must-dos during a loose market to make sure carriers remain partners of choice for brokers.”

Due to the current low spot rates, knowing the trajectory and best possible lanes will help carriers make more informed decisions to maximize earnings. One of the tools that will be introduced is a negotiation feature that takes advantage of AI to standardize negotiations and maximize additional bookings in the near future.

These tools will automate the process, reducing back-and-forth negotiation and, smoothing the path to an optimal price that a broker and freight forwarder in Maywood, California, can agree on.